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Mergers and Acquisitions

Belle Brands Has Acquired Vegamour

The 'hair wellness pioneer' is now a part of Belle Brands.

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By: Marie Redding

Senior Editor, Rodman Media
Belle Brands has acquired Vegamour

We have a beauty industry M&A update today—Belle Brands has acquired Vegamour. What will this mean for the brand that describes itself as a biotech hair wellness pioneer?

It will mean rekindling its relationship with Sephora—and investing in development to launch new products, reveals Michael Dill, Partner at Windsong and Board Member of Belle Brands.

Belle Brands is a platform by Windsong Global, and the company aims to acquire and scale consumer beauty brands. Its brands include JVN Hair, Pipette, KVD Beauty, and Versed.

Why was the company drawn to Vegamour? “Brands with a clinically-backed approach to product development, a deeply passionate community, and a focus on accessibility are the kind of brands we look for…Vegamour has all of those attributes and more,” explains Teresa Lo, Global President, Belle Brands. “We’re thrilled to continue driving Vegamour’s growth and maximizing its potential.”

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